Keep the Valley Rolling

In the Valley, we support our neighbors. We stand up and lend a hand, even when it’s hard. Our resiliency has been tested time and again – through Tropical Storm Irene, the Springfield tornado, and now a public health crisis. But we always pull through. Together.

Now is the time to rise up again and 'Keep the Valley Rolling.' We will support our local businesses, in the safest way possible. We will encourage those around us, sharing the good and calming the fear. Let’s get creative, be positive, and support local.

#KeeptheValleyRolling is a movement to support local businesses today - so they can keep their doors open tomorrow.

We are the Northampton Radio Group & Springfield Rocks Radio:

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Support local business today so they can keep their doors open tomorrow.

Restaurant Guide

Local eateries are still open and ready to serve you. Curbside pickup or delivery anyone?


Looking for more information on how you can help? Or where to find support?

Business Owners

Join our FREE business directory. Spread the word that you’re open for business.


Find your favorite small businesses and see how you can still shop local!



15 Hampton Ave., Northampton MA 01060